IdentileadLeads. Estimates. Contracts. Change orders.
From lead to estimate to contract—without the busywork. Homeowners provide the details and photos, AI helps prepare the estimate, and you review every price before it goes out. Carry the same job into a contract and change orders without starting over.
Plans from $129/mo with a 7-day free trial. See full pricing
How it works
One connected workflow, from the first project details to the paperwork that keeps the job moving.
Step 1
Collect the project details
Homeowners share their contact details, location, project scope, timeline and photos. AI asks trade-specific follow-ups so you have more to work with before calling.
Step 2
Review the AI-assisted estimate
AI prepares the scope and labor/material pricing using your guidance and local costs. Adjust the estimate and decide whether an on-site visit is needed.
Step 3
Send the estimate
Approve the price before the customer sees it. Send a branded estimate they can review and sign online.
Step 4
Move into the contract
Carry the customer details, scope and price into a separate contract. Set the payment schedule and manage change orders as the job evolves.
Pricing rules written your way
Add your own rules in plain English — what you charge, what you include and what you don't. Your rules guide the AI draft. Local labor and material costs help fill gaps, and you review the result before sending. Anything you need to change can be adjusted in the estimate.
Roofing
- Full replacement by square
- Repair visits & flashing
- Steep-slope and layer surcharges
Painting
- Interior painting by square foot
- Exterior prep and coatings
- Cabinet, trim, and drywall add-ons
Remodeling
- Kitchen & bath tiers
- Per-square-foot finishes
- Structural and permit exclusions
General Construction
- Repairs, additions & framing
- Room additions and decks
- Site-built items priced per unit
Everything you get
Intake, estimates, contracts and change orders—together, with you in control.
Project intake, ready for review
Collect project details and required photos through your website or a shareable link, with AI follow-ups tailored to the trade.
Branded to your business
The widget matches your website's colors and fonts automatically, and estimates print with your logo, font and accent color.
One customer record
Keep customer contact details and project information together, ready for follow-up, estimating and contract preparation.
Estimates you control
Review the AI draft, adjust labor and materials, and approve before sending a branded estimate with online customer signing.
Contracts & change orders
Create a contract from an estimate without retyping customer details. Adjust the payment schedule and handle scope changes with separate change orders.
Call-capture numbers
Get a local number for your ads, signs and listings. It answers with your greeting, texts callers your intake link and forwards the call.
Start where homeowners find you
Embed the project intake on your website, or send a shareable link by text after a missed call. Project details and photos arrive in your dashboard, ready for you to review and turn into an estimate.
- One-line embed snippet for any site
- Shareable link for texts, emails and ads
- Project photos, service-area checks and trade-specific questions
- You review the estimate before any price reaches the customer
Project intake
Let's check your project
Share the project details and photos so your contractor can prepare an estimate.
Your contractor reviews the scope and price before sending your estimate.
Less estimating busywork. A smoother path to the job.
Gather the details before the visit. Review an AI-assisted estimate. Turn it into a contract, then manage change orders—all without rebuilding the job from scratch.
Create your contractor account